How to write a press release for an event template

Easy drag-and-drop customization. Great for internal or external use. Increase the audience and the sales of the play by releasing a statement using this Theatre Press Release Statement.

This template is simple yet looks professional and inviting. Hello FREE. Event Press Release Template. Expand Collapse. Event Press Release. Press Release Date. Brand Awareness Event for Future Innovations. Neill Scott. Stevens Auditorium. Use Template. Cloned 2, More templates like this Preview. Use Template Preview. Press Release Templates. By knowing who your readers are, you can appeal to them directly and encourage them to attend your event. Write an attention-grabbing headline in title case.

Keep it short and be sure to include important details like the name of the event, event theme, and the location. Include the date that you want the press release to be published followed by a lead paragraph. The lead paragraph should answer the five Ws: "Who, what, when, where, and why? Be sure to keep the lead paragraph short 1 - 4 lines.

The body is where you will get to expand on the event and be as descriptive as possible. At the end of the body, include a Call to Action telling readers where they can sign up for the event, purchase tickets, or visit the event website. If you have pictures or videos you would like to share with your audience, embed an image or two in the body and add links to a website where your readers can learn and see more.

A boilerplate is a short paragraph that provides details about your company, similar to an "About" page on your website. It describes your organization and its core principles. Finally, the contact info should include your organization's details, including a website link and the name and telephone number of the person who can be contacted for additional information.

Learn how to write a media advisory with our detailed step-by-step guide. Keep the headline to under 10 words — this discipline will force you to focus on your news angle. Your headline will also be your email subject line so you MUST get this right. Here are some examples of effective headlines , ones that got great media coverage.

In paragraphs two and three of your press release you need to really develop the story by introducing key factual pieces of information and provide the journalist with the detail to create the story. There are so many news story examples and feature story examples online right now that can show you the type of information you need to include. All paragraphs of your press release need to:. Before you hit the keyboard think about what you want to get across and try the quotes out loud with a colleague.

Aim for two or three paragraphs of quotes and close the quotation marks at the end of the final paragraph. Return to the main body of the press release now and include further factual detail and your key messages. There is no guarantee the journalist will include your website link, but by following this press release template, you give yourself the best chance. An effective endorsement can come from a trade organization, some favourable market data, or a fact which points to the future and shows what is coming next for your business.

Remember, at every stage of the press release you are looking to excite the journalist with a news story and reassure them that you are newsworthy. This is good journalistic practice and makes it clear to the journalist that the main body of the press release is complete.

Those in the industry refer to this section as the boilerplate. It includes additional background information which could be of use to the journalist but is not critical to the story. This tends to be information about your broader marketing communications goals. Here you can include some biographical information about the founder, the CEO, the person quoted in the release.

As well as:. Keep your press release to two pages at absolute maximum — if possible get the body of the release on one page and include notes to editors and contact details on page two. Stick to a word document and attach it directly to your email. You are ready to create a newsworthy press release for your business — one that will deliver the media coverage you deserve. Taking the time to learn how to write a press release may seem like a lot of work, but getting it right can have a long-lasting positive impact on your business.

Want to know how to write a press release? You can tell them to register to attend your event or add the date to their calendar. Include a link that will take them directly to your event website or landing page. A boiler plate is usually the last paragraph in a press release. This is basically a summary telling about your company.

You should only focus on stating why your company is an authority in the event and how you can add value to the attendees. This should not be an hype about your business or event, but a simple way of telling them about you, your company and what you do. After writing the press release and checking the PR copy again for any errors, the next thing to do is to submit your press release for distribution.

Our press release distribution is perfect for small businesses and you can take advantage of our excellent services right away! Let our team take the stress off you by helping you craft a powerful press release in just 24 hours! Plug into our massive distribution network and get your news out there. Want to save time writing your press release or in need of an effective distribution for your written press release? Last updated:. December 19, How To Write An Event In Short.

Here is a quick guide to help slide through the process like a pro and give your Table of Contents. Oladimeji Oke. Oladimeji Oke leads the NewswireJet PR Academy by creating awesome content to help business owners and marketers make the best of earned media.